Drive Traffic To Your Site: SEO and PPC When it comes to driving traffic to the website, probably SEO and PPC advertisements are two of the best methods. Both have pros and cons, but your decision is going to depend on what your business goals, budget, and timeline are.

SEO, as its name suggests, is a long-term plan to get that organic ranking at the search engines like Google. It pays for optimizing the content in your site, the structure of the site, and the links to the site: hence, the benefits of traffic stream without paying for each click. Benefits of SEO are cost-effectiveness in the long term, credibility, and sustainable results. SEO would take months-before you expect significant results up to now- and requires continued efforts to maintain rankings and improve further.

PPC is basically ads at the top of search results at immediate visibility. You pay cash when one clicks your ad. It’s a fast, measurable way for driving targeted traffic. It works for a company that needs to run or advertise time-bound offers immediately, has a new product or wants to test keyword phrases or messages quickly. The catch- costs can go through the roof and traffic stops the moment you stop paying.

So, which one best fits your business? If you demand fast results and have some budgetary support, PPC might suit you. But if you are thinking more along the lines of long-term development and trust-building, this is wise: invest in SEO. In many businesses, the two-way street works best-best between using PPC for instant victories while building a strong SEO foundation for successful long-term results. Best of all is being true to your business objectives while monitoring and optimizing best ways to run your campaigns for good results.